People haven't heard all of the music. Producers and artists always work hard in the studio and never give up. But most of the people can't actually hear the sound with normal headphones. A lot of headphones can't deal with the detail, the bass, the dynamics , etc. So, the music won't touch you. With Beats Headphones, people can hear sound similar to what artists are hearing, and hear the music the way they should: the way I do.